SmartTaxi is the data controller for personal data collected on this site, registered with the UK Information Commissioner's Office.
Lawful basis
We rely primarily on contract (to deliver bookings) and legitimate interest (to operate and improve the service). Marketing emails are sent only with explicit opt-in consent, which you can withdraw at any time.
Retention
Booking data is retained for seven years to meet UK accounting requirements. Marketing contact data is retained until you unsubscribe.
Your rights under UK GDPR
- Right of access
- Right to rectification
- Right to erasure
- Right to restrict processing
- Right to data portability
- Right to object
To exercise any right, email dpo@smarttaxi.local.